Incentive programs connecting sales, training, performance, points and live rankings.
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Founder · AI products · Orlando & Buenos Aires
Building great products with frontier AI.
I work at the intersection of AI, product design and development. From fintech to education, I turn real problems into products — and ship them fast.
Brands I’ve worked with
Disney
Microsoft
ESPN
Samsung
VISA
L'Oréal
Santander
UNICEF
Accenture
Mercado Libre
Volvo
Turner
Pirelli
Abbott
AbbVie
Jaguar
Land Rover
Selected work
Eight products · fintech, operations, education, martech, community
AutomatixPay
Banks configure and deploy promotional campaigns — discounts, installments, cashback — with payment processor integrations.
RCK.app
Route planning, campaign coordination and field-team execution in one operational workspace.
RendStage.com
Verified property facts and approved photos turned into listing tours and campaign-ready media.
Courses taught by AI-recreated Newton, Plato and Da Vinci.
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The Sealed Table
An invitation-only business club built on curated, high-level experiences.
Short links, dynamic QR, tracking and consent-based heatmaps.
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Simple, focused software that does one job extremely well — for $10 a month.
Watch spotThe studio
Hollywood
Soft
My studio for AI product design and development. Alongside my own ventures, it’s where I work with clients and collaborators to turn ideas into shipped products.
Client work includes Birge & Held and Laboratorios ECZane. Working alongside Nolix to build AutomatixPay into a leading platform in Argentina.
About
Twenty years of building businesses. Now, building what’s next.
Companies founded and scaled, experience working with top-tier clients such as Disney, Microsoft, Santander, P&G, Accenture, UNICEF and Volvo, and managing, developing products and go-to-market strategies.
1997First venture, RedCel
2011–23Relevance → Infracommerce
2020SuperJump published
2024–AI products, HollywoodSoft
The journey
Chapters
2024 — now
AI products & HollywoodSoft
Racky.AI explored how AI connects data and automates operations — the path to building products across fintech, education and martech.
2023 — 2024
Head of eMarketing, Infracommerce
Led eMarketing for LatAm’s largest full-commerce company after the acquisition of Relevance.
2020 — 2022
JackieAI
First AI product startup. The real problem wasn’t lead generation but operational chaos.
2011 — 2023
Founder & Director, Relevance
Founded and scaled a leading digital marketing agency in the region for over a decade.
2008 — 2011
Head of Digital Media, e-Volution
Disney and Microsoft taught the operational challenges of large corporations.
1997 — 2004
RedCel & Polonet.net
First ventures in the early internet era: profitable businesses from scratch.
Author
SuperJump
Decision-making in high-complexity environments. With Patricio Cavalli, 2020.
superjumpbook.com →